Queensland’s share the road campaign

October 14, 2012 at 11:32 am | Posted in GHS | 5 Comments
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In the previous post we’ve focused on things that drivers can do to prevent getting into accidents with cyclists. However, this does not mean that we place the blame and responsibility just on the driver, we are aware that there are cyclists out there who don’t follow the road rules or think they don’t apply to them. A way to change the attitudes and behaviors of both drivers and cyclists is by making them equally accountable for their actions.

This is an approach that has been adopted by the Queensland government’s Department of Transport and Main Roads. They have created the Share the road campaign which seeks to educate the public about how cyclists and motorists can share the road responsibly. By doing this they hope to improve road safety for cyclists and increase the number of cyclists in Queensland.

Below are two posters that have been used widely in the campaign:

Campaign poster aimed at cyclists about the importance of following road rules

Another campaign poster, this time directed at drivers so that they give cyclists enough space on the road

As you can tell from the posters above, the Safe the road campaign is not trying to shift all the blame on to one group of road users and I think this is what makes it effective as it acknowledges that cyclists and motorists both have a part to play in keeping our roads safe.

I think this represents what we are trying to achieve with our campaign which is to make road safety everybody’s responsibility rather than making it about one group or individual. I think viewing it this way will mean that more people can feel empowered and motivated to change the way they think and act on the road.

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