Queensland’s share the road campaign

October 14, 2012 at 11:32 am | Posted in GHS | 5 Comments
Tags: , , , , ,

In the previous post we’ve focused on things that drivers can do to prevent getting into accidents with cyclists. However, this does not mean that we place the blame and responsibility just on the driver, we are aware that there are cyclists out there who don’t follow the road rules or think they don’t apply to them. A way to change the attitudes and behaviors of both drivers and cyclists is by making them equally accountable for their actions.

This is an approach that has been adopted by the Queensland government’s Department of Transport and Main Roads. They have created the Share the road campaign which seeks to educate the public about how cyclists and motorists can share the road responsibly. By doing this they hope to improve road safety for cyclists and increase the number of cyclists in Queensland.

Below are two posters that have been used widely in the campaign:

Campaign poster aimed at cyclists about the importance of following road rules

Another campaign poster, this time directed at drivers so that they give cyclists enough space on the road

As you can tell from the posters above, the Safe the road campaign is not trying to shift all the blame on to one group of road users and I think this is what makes it effective as it acknowledges that cyclists and motorists both have a part to play in keeping our roads safe.

I think this represents what we are trying to achieve with our campaign which is to make road safety everybody’s responsibility rather than making it about one group or individual. I think viewing it this way will mean that more people can feel empowered and motivated to change the way they think and act on the road.



RSS feed for comments on this post. TrackBack URI

  1. Thanks for sharing information about that campaign. I hadn’t heard about it but it looks great. The sooner drivers realise cyclists have a right to be on the road, and the sooner cyclists realise not all drivers are out to kill them, the better. Keep up the good work with your campaign.

    • Thank you! I couldn’t have said it better myself. I’m really enjoying reading your posts, very useful information.

      • Thanks a lot. You’ve got a lot of really great info here too.

  2. I’m always interested in looking at Government communication strategies. This one actually seems pretty good! It’s straight forward and doesn’t lecture. After trawling through government communication aimed at young people it’s clear that engaging government campaigns can be pretty hard to come by!

    • I definitely agree that engaging government campaigns can be difficult to find. I really admire the campaign your doing by the way, targeting young people is definitely the way to go. I know that when I began to vote I had little interest in political discussions because it seemed so dense and intellectual. I hope your idea takes off so that more young people can feel involved and it may even create change for the better in the community.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Create a free website or blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: